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Diseño de menú de cocteles, marketing y experiencias

March 31, 2026 10:00 AM - 1:00 PM (AST)

Description

OBJETIVO GENERAL:
Capacitar a los participantes en el diseño efectivo de menús de cócteles, integrando estrategias de marketing y experiencia del cliente para fortalecer la identidad del negocio y aumentar la rentabilidad.

OBJETIVOS ESPECÍFICOS:
• Comprender el menú de cócteles como herramienta de marketing.
• Identificar los elementos clave de un menú atractivo y rentable.
• Aplicar principios básicos de psicología del consumidor en menús.
• Desarrollar experiencias a través del storytelling y la presentación.
• Alinear el menú de cócteles con la identidad y concepto del negocio

CONTENIDO DEL TALLER

MÓDULO 1 – DISEÑO DE MENÚ DE CÓCTELES

MÓDULO 2 – MARKETING APLICADO A BARES Y CÓCTELES

MÓDULO 3 – EXPERIENCIAS Y CONEXIÓN CON EL CLIENTE


RECURSO: David "Mashynne" Rivera


Precios:

$75 socios

$100 no socios


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Contact Information

Asociación de Restaurantes de Puerto Rico ASORE
Name: Nayda Navarro
Phone: (787) 900-8630
Email: nnavarro@asorepr.net
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